May 14, 2021

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Health to Life

Pandemic drives document year for health and exercise diet firm

3 min read

Cheshire wellness and physical fitness diet business enterprise, The Protein Performs, has seen turnover mature by 40{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} year-on-calendar year with the pandemic driving the acceleration of the health and wellness pattern.

The company’s file-breaking final results for the calendar year ending August 31, 2020, noticed net revenues hit £17.6m, climbing from £12.5m the prior 12 months, and EBITDA achieving £1.6m.

Runcorn-primarily based The Protein Performs, which mostly sells on-line direct to the buyer, has benefited from the advancement in ecommerce subsequent the COVID outbreak as well as an increased wish for a healthier lifestyle – for case in point, its vegan range noticed a marked rise in revenue as a lot more people today opt for a plant-centered diet.

Founded in 2012, The Protein Functions features premium wellbeing and fitness nourishment with an substantial vary of extra than 1,000 products lines together with shakes, treats, foods and health supplements.

As effectively as sturdy desire in the Uk, The Protein Will work has experienced escalating profits internationally throughout its nine European on-line retailers.

Next an MBO in 2019, backed by YFM Equity Companions, the enterprise has seen sustained progress.

Obtaining proven a senior management staff including a CFO and a CMO to guidance founder/CEO Mark Coxhead, the corporation has pushed forward with a programme of product innovation, including its Vegan Wondershake, which is now one particular of its greatest promoting items.

In excess of the past yr The Protein Will work has also produced major investment in premises, with a £500,000 refurbishment of its places of work and scaling of its production facilities in Runcorn exactly where all item enhancement, manufacture and despatch is primarily based.

It has also upgraded the main IT application that drives its on the web retail giving and far more than doubled its storage capability with the modern addition of a second warehouse in the town.

Mark Coxhead reported: “Following the MBO in Summer 2019, we have been previously in a potent position likely into 2020 with the enterprise attaining momentum, and, when the pandemic hit, we noticed a big uptick in revenue both equally in the United kingdom and internationally.

“There’s no question that last Spring there was a significant increase in demand for wellbeing and physical fitness merchandise, additionally a sharp increase in ecommerce with men and women turning to online purchasing.

“We also benefited from the customer have to have for usefulness – with the shift to household operating, numerous persons had been operating longer several hours and needed to be able to get a swift on-the-go snack or food, but wished the reassurance of figuring out that it was optimally well balanced nutritionally, as well as tasting fantastic.”

He added: “Looking forward, we will be continuing to concentrate on products innovation and also on increasing our proficient team which grew by 50{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} in the previous fiscal calendar year – we expect it to increase to close to 150 persons by the Summer months.

“We have been fortuitous to be backed by these kinds of supportive buyers – YFM have been driving us all the way, from supporting us build a senior management workforce to backing our strategy and financial commitment in our manufacturing facilities. They are superb to get the job done with and it is testimony to them that we are where we are nowadays.”

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