July 24, 2021

laplagedargent

Health to Life

Headspace’s head of advertising leaves firm for Lululemon

2 min read
  • Deborah Hyun, Headspace’s VP of international advertising and marketing, has left soon after a 12 months to turn into VP of world wide brand administration at Lululemon.
  • At Headspace, she modified its communications and established new packages to cater to a spike in desire in the course of the pandemic.
  • Hyun joins Lululemon as it is focusing on e-commerce and connected conditioning in the pandemic.
  • Visit Company Insider’s homepage for a lot more stories.

Headspace advertising VP Deborah Hyun has remaining right after a year to come to be VP of world model management at Lululemon, Insider uncovered.

Hyun led Headspace’s promoting as its popularity skyrocketed through the pandemic, with downloads rising 20{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} amongst March and September 2020, and a 600{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} maximize in end users engaging in meditation to combat worry. Right before that, she expended 4 yrs at Uber as head of performance marketing.

At Headspace, she adjusted the communications and established new plans these kinds of as “Headspace Promise,” which presented mental-wellness means and totally free subscriptions for persons in need to have and meditation collections all around themes this sort of as “Weathering the Storm” and “Living By means of Unemployment.”

Headspace and Lululemon confirmed Hyun’s departure.

Hyun will report to Lululemon main brand officer Nikki Neuburger, who formerly led advertising and marketing for Uber Eats, wherever she overlapped with Hyun. 

“Deborah is an achieved promoting leader, model strategist and integrated media expert, and I am thrilled to welcome her to Lululemon’s manufacturer leadership workforce,” Neuburger claimed in a statement. “Her leadership, breadth of expertise and standpoint will be of tremendous value as we go on to execute on our manufacturer technique and convey our eyesight to life in a way that is both distinctly Lululemon, and uniquely regional.”

Lululemon has been focusing on e-commerce and linked conditioning in the pandemic, obtaining at-property exercise enterprise Mirror for $500 million very last summer months and seeking to bridge the gap between physical and digital buying.

Lululemon claimed gross sales of $1.1 billion in its fiscal third-quarter ending Nov. 1 2020, up 22{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} yr about calendar year, assisted by a 93{339ec8d7047c608cd621059edce420b61594379986bd78d8cabbe1aa1730a3e0} surge in on the web income.

The firm stated this 7 days it expected fourth-quarter earnings and income to be at the significant end of its outlook thanks to robust holiday break general performance.

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